🏢 4+ yrs onsite at Google · 🎓 MSc Distinction · 🏆 CMI Level 7
Yourbusinesshasdata.Weturnitintodecisions.
Lunar Analytics gives UK small and medium businesses the analytics capability of a large enterprise — without the enterprise price tag.
Your data is sitting idle while decisions are made on gut feel
Tools without analysts
You have Power BI, GA4, or a CRM — but no one to turn the data into action.
£50k+ for a full-time hire
A senior analyst is out of budget, and junior hires can't deliver strategy.
You don't know what you don't know
Decisions are made on instinct. The data is there. The insight isn't.
Data spent vs decisions made
"The gap is where money is lost."
Enterprise analytics. SME pricing.
Transparent monthly retainers. Cancel anytime. No setup fees.
Starter
For SMEs starting their data journey
- Monthly data health report
- KPI dashboard setup (Power BI)
- 2 data sources connected
- Fortnightly strategy call
- Email support
- GA4 setup & tracking
Growth
Our most popular plan
- Everything in Starter
- Weekly insight reports
- Custom ML model (e.g. churn)
- 5 data sources connected
- Weekly strategy call
- A/B testing framework
- Financial analytics
- Slack channel access
Scale
Fractional Head of Analytics
- Everything in Growth
- Dedicated data roadmap
- Unlimited data sources
- Custom Python pipelines
- Real-time analytics
- Bi-weekly exec briefings
- Priority same-day support
- Quarterly business review
From first call to first insight in 30 days.
Discovery Call
30-min free call. We map your data sources, KPIs and goals.
Data Audit
Deep dive into your current stack. Quick wins identified within a week.
Build & Deliver
Dashboards, models and pipelines built. First insight in under 30 days.
Iterate & Grow
Weekly reports, monthly reviews. Continuously sharpen the edge.
Enterprise Mobility: Data-Driven Customer Retention Strategy
Distinction-grade MSc capstone project completed for Enterprise Mobility (Enterprise Rent-A-Car), modelling churn drivers across 2,495 surveyed customers across the UK.
Analytical Techniques
- ✦Logistic regression modelling
- ✦K-Means customer clustering
- ✦NLP sentiment analysis
- ✦Geospatial heatmaps
- ✦Power BI & Tableau dashboards
- ✦Maturity benchmarking framework
Key Findings
- ✦Younger renters (18–25) churned at 3× the rate of any other segment
- ✦Price sensitivity peaked in urban metro corridors
- ✦Loyalty programme members showed 85%+ retention
- ✦Sentiment NLP flagged 'wait time' as the #1 dissatisfaction driver
- ✦Targeted retention plays could lift LTV by an estimated £4.2M annually
🌙 This project powers our Churn Shield product — from MSc research to production SaaS.
Get Early AccessEnterprise-grade analytics, built for SMEs.
Mayank Joshi spent 4+ years as a Senior Analyst working onsite at Google (via Vaco Binary Semantics) before completing an MSc in Business Analytics with Distinction at Swansea University. Lunar Analytics brings that enterprise rigour to small and medium UK businesses — at a fraction of the cost.
"Lunar" comes from the Sanskrit meaning of Mayank — the moon. A quiet, constant signal in the dark.
- MSc Business Analytics — Distinction
- 4+ years onsite at Google
- CMI Level 7 — Strategic Management
- 5+ live ML / analytics projects
"I built Lunar because every SME deserves the same analytics edge as a Fortune 500 — without the price tag."Connect on LinkedIn →
Real projects. Live and working.
Customer Churn Prediction
End-to-end ML pipeline predicting customer churn with engineered features and explainability.
Customer Intelligence Platform
K-Means + PCA segmentation with 3D RFM space and cohort retention curves.
Financial KPI Dashboard
Live financial performance dashboard with margin, EBITDA and cash-flow tracking.
ML Model Explainability Platform
SHAP-based explainability with PSI drift monitoring and fairness auditing.
A/B Testing Analytics Engine
Bayesian + frequentist test analytics with sequential testing and sample-size calc.
Book your free discovery call.
30 minutes. No pressure. We'll tell you exactly what's possible.